One of the most interesting things about social media, in my humble op-ed, is the way enterprising nerds have begun to apply quantitative analysis to the uber-complex world of human sentiment -- ...

Sentiment analysis, also referred to as opinion mining, is an approach to natural language processing (NLP) that identifies the emotional tone behind a body of text. This is a popular way for ...

Customer sentiment is the emotional tone or attitude expressed by customers toward a brand, product or service. Understanding this can give companies a significant advantage in shaping business ...