There has been a tremendous evolution in the social media marketing industry over the past few years. From the tools we use and the strategies we implement to the metrics we track, all have undergone ...

Cross-cultural sentiment analysis in restaurant reviews presents unique challenges due to linguistic and cultural differences across regions. The purpose of this study is to develop a culturally ...

Forbes contributors publish independent expert analyses and insights. Exploring Cloud, AI, Big Data and all things Digital Transformation. Customer feedback is great. But how do you turn that feedback ...

The corpus of traditional sentiment analysis mainly consists of coarse-grained texts, which cannot meet the needs of text semantic analysis tasks in reality. A single-user review often encompasses ...

Sentiment analysis is the scanning of words written or spoken by a person to determine the emotions they’re most likely feeling at the time. If the person spoke verbally, sentiment analysis technology ...

Cultural sensitivity matters. Sentiment systems now account for cultural nuances, which helps support global trust and better customer relationships. Throughout my three and a half decades in the ...