H&M is launching a limited-time activation as part of its Loooptopia experience on Roblox, according to a press release. The effort is tied to a summer collection inspired by Netflix’s “Stranger ...

The Backstreet Boys are on Roblox and have brought along some fun items for players to try out this Christmas season. Sadly, the group is not hosting any event like Sir Elton John. They entered the ...

Sportswear brand Adidas has joined gaming platform Roblox to equip users with three-striped items for their avatars. Pop-up stores offering officially licensed digital clothing have been set up in a ...