New ways to reach potential customers seem to emerge online every hour, so it's little wonder that some of these technology tools are ignored. One of the latest and most useful forms of marketing ...

Guest columnist Greg Glynn offers some tips on how to up your marketing game with QR ("Quick Response") codes. PHOTO / ADOBE STOCK Summertime in Maine means outdoor marketing opportunities for your ...

For years, television has been a one-way street — brands speak, viewers listen. But now, that wall is breaking down. A simple trackable QR code on the corner of a TV screen can turn a thirty-second ...

First invented for use in industrial applications in Japan in the early 1990s, QR codes were being widely used by consumers when smartphones with QR readers became more prevalent in the 2000s. After ...

Rising from the forgotten-technology ashes, the QR code became ubiquitous in quick service restaurants during the pandemic. The use of these black and white, matrix-like barcodes skyrocketed in 2020, ...

QR codes are becoming an increasingly popular way to market your business. They are a great way to connect with customers who may not have the time or inclination to visit your website. Small business ...

Innocent Drinks, a beverage brand owned by Coca-Cola that sells juice and smoothies, captured over 25,000 consumer profiles from a recent digital out-of-home (OOH) campaign that leveraged QR codes, ...

Founder & CEO at Kochava, the leading mobile attribution platform and mobile data marketplace. 20+ yrs as a technology innovator and leader. With traditional in-store Black Friday deals waning this ...