Add Yahoo as a preferred source to see more of our stories on Google. How does purple toothpaste work? It uses color theory’s principle of complementary colors. Complementary colors are shades that ...

The lavender-hued toothpaste promises a whiter smile in minutes, but experts say there is more to the trend than meets the ...

As a blonde, I am religious about de-brassing my hair on a weekly basis,with purple toning shampoo treatments, which work by depositing purple pigments on the hair shaft and thereby counteracting ...

Emily is a New York City-based beauty and lifestyle freelance writer. As a platinum blonde, I depend on purple shampoos to tone my hair and keep it from turning a yellowy-shade. So when I saw that a ...

The shift from basic white or gel toothpastes to a variety of modern options has made the simple act of brushing teeth more complicated. The three popular types of toothpaste available today are white ...

This short tests whether purple toothpaste can make yellow teeth look whiter. The idea comes from color theory, since purple ...

If you’ve done any research into at-home teeth whitening products, you’ve probably come across the four main categories: Whitening toothpaste, whitening strips, whitening pens and whitening LED lights ...

Toothpaste aisles are packed full of weird and wonderful products with colourful cardboard sleeves - and even more colourful claims - trying to grab your attention. But how well do fancy whitening ...

As anyone with platinum blonde hair doubtless knows, purple shampoos and conditioners are the secret to maintaining your icy shade. While the trick may seem super specific, take a step back, and it’s ...

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