Having a psychological approach to creating content helps you craft more effective messages to the right audience. Understanding your target audience is essential to creating effective content. And ...

Personality tests are widely used in workplaces to shape recruitment, leadership training and team building. But what if artificial intelligence could make them faster, smarter and more accurate? New ...

Megan Malone is an Executive Coach and leads educational content development and training at Truity, a leader in personality assessments. Each person has a unique personality profile. Some people are ...

Over the past few decades, there has been an increase in attention from the research community to psychological health. Broadly, this movement has been called positive psychology to distinguish it ...

Just like the individuals that comprise them, companies have distinct personality profiles. Thanks to the millions upon millions of dollars companies have thrown at their brand images, we’ve grown ...

Andy Traba is Vice President of Behavioral and Data Science at Mattersight, a company that spun out of eLoyalty about six years ago to pursue the idea that you can identify communication preferences ...

An international study published in the journal Nature Mental Health has identified three psychological profiles associated with different patterns of cognitive and brain decline in aging. The study, ...