Preston spoke to TIME in September about how the company has moved on from the 2016 controversy, his strategy to appeal to new customers, and what he’s learned about leadership during his career.

Cooper will be important, but it'll be New Balance and Cooper Flagg, not Cooper Flagg and New Balance. "If you look at Stephen Curry and Under Armour, he's basketball for them.

New Balance continues to make great strides in the basketball world with incredible performance footwear and splashy signings of the world's best players. NEWSLETTERS Emailed Daily.

New Balance has added yet another rising basketball to its ambassador roster: Cooper Flagg. The athletic powerhouse announced Monday that it has signed Flagg, who will play college basketball for ...

Joe Preston discusses how New Balance has moved on from the 2016 Trump controversy and ... New Balance CEO Joe Preston on Strategy, ... And then we entered into basketball in 2018 with the signing ...

Joe Preston discusses how New Balance has moved on from the 2016 Trump controversy and his strategy to appeal to new customers. ... And then we entered into basketball in 2018 with the signing of ...