Jordan Brand’s 2026 strategy continues with the Air Jordan 5 “Halloween,” a smartly timed seasonal release.

Add Yahoo as a preferred source to see more of our stories on Google. With the recent appearance of the CMFT Era walking shoe, the retro-informed Flight Court model and the forthcoming resurgence of ...

Following the launch of the Flight Court this year, Jordan Brand is set to introduce yet another lifestyle sneaker with notes of retro skate models and an approachable price tag. The Jordan Session ...

The fun part about ranking the best Air Jordan signature shoe of all time is there is no right or wrong list. But who am I kidding? Plenty of people will have something to say. This year marks the ...

The Los Angeles Lakers host the Houston Rockets on Christmas Day, and Luka Doncic will use the nationally televised game to debut his fifth signature basketball shoe with Jordan Brand. After teasing ...

Forbes contributors publish independent expert analyses and insights. Michael LoRé is a soccer and golf journalist based in New York City. Like Michael Jordan’s infamous fax during the 1994-95 NBA ...

The Jordan Brand's continued expansion into the golf shoe industry has been impossible to miss. What started as a way to bring some of Michael Jordan's most iconic basketball shoe creations to the ...