This is a preview. Log in through your library . Abstract Numerous papers in the fields of marketing and consumer behavior that utilize moderated multiple regression express concerns regarding the ...

Linear regression remains a cornerstone of statistical analysis, offering a framework for modelling relationships between a dependent variable and one or more independent predictors. Over the past ...

This is a preview. Log in through your library . Abstract Objective. To change the common practice of eliminating independent variables from models because they produce multicollinearity in an ...