Forbes

How Modelo Became The No. 1 Beer Brand In America

Forbes contributors publish independent expert analyses and insights. Don Tse is a beverage alcohol writer covering business and innovation. In June 2023, Modelo Especial overtook Bud Light to become ...
Fast Company

Modelo’s new NA beer might just have the best logo of the year

The world is awash in nonalcoholic beer right now. Athletic led the category with some $95.8 million in sales in 2024, followed by the legacy barons Heineken ($89.45 million), Budweiser ($62.37 ...
Marketing Dive

Modelo’s college basketball ad spend jumps 48% as championship fever hits

Modelo launched the 2025 iteration of its “Mark of a Fighter” campaign Wednesday (March 5) with a focus on community strength and shared interests, per information shared with Marketing Dive. The ...
Direct Marketing News

Marketing Insights: Modelo’s Success in the Beer Market

To learn more about our editorial approach, explore The Direct Message methodology. Modelo didn’t just dethrone Bud Light—it cracked a cultural code. In 2023, Modelo Especial became the top-selling ...
Marketing Dive

Modelo honors Hispanic community to celebrate 100th anniversary

Modelo launched a campaign on Sept. 16 to honor its 100th anniversary, according to information shared with Marketing Dive. The brand is operated by Constellation Brands in the U.S. and Anheuser-Busch ...
Newsweek

Modelo Mocked After Bud Light Boycotters Miss One Major Point

Boycotters of Bud Light have been mocked for celebrating the beer brand being overtaken by Mexican rival Modelo as both are owned globally by the same company. Bud Light has faced a backlash and ...
gearpatrol

Why This Non-American Beer Is the Number One Beer in America

For more than two decades, Bud Light ruled the roost as the most popular beer in America. But in 2023, the king was dethroned. Modelo Especial, a Mexican lager brewed by Grupo Modelo — which also ...
Yahoo Finance

Modelo® Unveils Limited-Edition Modelo® Noche Especial, a Holiday Beer Celebrating the Spirit of Noche Buena

Modelo Noche Especial—a limited-edition amber, holiday beer— is launching to embrace the cherished Mexican holiday of Noche Buena celebrated by millions in the U.S. · GlobeNewswire Inc. CHICAGO, Nov.
Fox Business

Modelo topples Bud Light to become America's best-selling beer for the year

After reigning more than two decades as the top-selling beer in the U.S. on an annual basis, Bud Light has officially been knocked off its pedestal. Modelo Especial surpassed the beleaguered ...
New York Post

Modelo owner Constellation says Hispanics buying less, blames Trump immigration crackdown

Modelo Especial owner Constellation Brands’ beer sales are taking a hit as demand from Hispanic populations in key states slows down amid Trump’s crackdown on immigration, company executives said ...
CNBC

Modelo owner Constellation Brands outlook disappoints as tariffs weigh on forecast

Constellation Brands gave a weaker-than-expected forecast for the fiscal year, anticipating that higher U.S. tariffs will hurt its business. The Trump administration has imposed a 25% tariff on all ...