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As the mobile and tablet market and sales has performed better than the PC market in the past year, the near future as predicted by Eric Schmidt saying that everyone will own a smartphone is becoming ...

Uber Engineering redesigned its mobile analytics architecture to standardize event instrumentation across iOS and Android, addressing fragmented ownership, inconsistent semantics, and unreliable cross ...

TEL AVIV, Israel--(BUSINESS WIRE)--ironSource (NYSE: IS), a leading business platform for the App Economy, today announced the launch of App Analytics, now available in beta. Designed specifically for ...

Analytics is one of the most overlooked aspects of a software launch. Follow this guide for your next app launch so stakeholders can drive future development from a data-informed position. When your ...