The three largest walled garden advertising platforms are investing in new measurement solutions, namely media mix modeling (MMM) ­– even if it means giving credit to their competitors for driving ...

Media mix modelers should reconsider radio as a new media channel and avoid constraining current radio ROI with historical performance benchmarks due to improvements in as-run delivery data, according ...

What does it take to serve midsize brand clients? How is AI transforming media buying? And why, for the love of god, is measurement still so messed up? Mediastruction CEO and Founding Partner Marilois ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our ...

Recognition underscores NIQ’s leadership in delivering advanced analytics and full-funnel outcomes measurement on TikTok. NIQ, a global leader in consumer intelligence, has earned a partner badge in ...

Iridio by RRD and Keen Decision Systems provide marketers with faster, more accurate and actionable insights that surpass industry standards. The collaboration delivers a unified, high-speed marketing ...

AUSTIN, Texas--(BUSINESS WIRE)--Measured, the AI-powered marketing effectiveness platform trusted by enterprise brands, today announced major enhancements to its flagship Measured Incrementality Model ...

Collecting data from other media platforms, including offline media, is necessary to build a comprehensive MMM model," Wu says. "Additionally, data related to sales, competitive insights, events, and ...

SAN FRANCISCO, Oct. 15, 2025 /PRNewswire/ -- Ars X Machina (AXM), a media and analytics agency, today announced the commercial launch of Agile Mix Modeling™, the first measurement platform designed by ...