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So, unless you spend a lot of time watching “hairdresser reacts to home bleaching” videos on YouTube, you might not be aware of the transformative magic of purple and blue toners, shampoos, and ...

It all comes down to the color wheel. Purple shampoo eliminates yellow tones in blonde hair by using violet pigments to neutralize brassiness. Blue shampoo is ideal for brunettes, neutralizing orange ...

Purple shampoo is a color-correcting toner that reduces brassiness and harsh yellowing in blonde, white, gray, or silver hair. If you dye your hair blonde, purple shampoo may help your hair maintain ...

Purple shampoo aims to remove yellow or brassy tones from hair by depositing a small amount of violet pigment on it during a wash. Companies often market it to those with blonde or lightened hair.