CHICAGO--(BUSINESS WIRE)--MERGE released its Marketo reporting dashboards, consisting of visual summaries of marketing campaigns with drill-downs and trend graphs built into the Domo data experience ...

Forty-five percent of marketing executives view return on marketing investment (ROMI) as a top driver compelling their organizations to track and measure marketing performance, according to a recent ...

Using open-source frameworks, analysts can create customized dashboards that strengthen business reporting for real-time data. Funny how time flies for technological choices. Back in 2015 I wrote ...

Michael Marriage has worked in the technology sector for over 20 years. He's been a global speaker on data warehousing methodologies and business intelligence best practices, and has developed ...

Emilio Basaldua is vice president of analytics enablement within RAPP’s Marketing Sciences Centre of Excellence, where he brings analytics technology solutions to clients across the RAPP U.S. network ...

The marketing dashboard can be anything you want it to be, as long as it shows the forward-looking information that benefits you most. In fact, the marketing dashboard should be tailored to meet the ...

Microsoft Advertising has updated its reporting dashboard, the company announced Tuesday. The updates include easier access to recent reports, real-time report previews as well as formatting options ...

In their new book ‘Making Numbers Count,’ co-authors Chip Heath and Karla Starr explain that our brains have not evolved to easily understand large numbers. We really only have an instinct for small ...

Watching CRM dashboards is like monitoring stocks online—it's easy to get mesmerized by the merest up tick or downturn in lead flow. But like savvy investors, savvy marketers need to do the legwork to ...

Survey of 750 marketing leaders finds AI is amplifying performance noise while 25% of marketing spend fails to drive outcomes ...

It’s estimated that about half of marketing leaders don’t use metrics when making strategic decisions. If you’re one of them, keep reading. When my son started golf lessons, the coach had him swing ...