Part I of this article introduced the four key performance indicators (KPI's) of marketing and why they are important: allowable cost per lead (CPL), number of leads generated, marketing percentage ...

KPIs are a critical part of a marketing program and ones that aren't aligned with the business or measuring the wrong things can cost your business big. We’ve caught up with marketers and experts to ...

Sustainability focus. Marketers need to measure sustainability efforts using KPIs like brand perception and customer retention to reflect the growing consumer demand for ethical practices. AI-driven ...

One of the many challenges of digital marketing is gauging whether your current strategy is working or not. Without using KPIs, or Key Performance Indicators, you will only be getting vague estimates ...

Since the introduction of iOS14, tracking the return on investment of marketing spend has become much more difficult. This is because marketers don’t have access to all the customer data as traffic ...

Key performance indicators (KPIs) help measure the impact of marketing in an organization. They’re used to gauge the impact of marketing initiatives against pre defined targets. At the beginning of ...

The recession is always a day away, it seems. Persistent uncertainty about the economy's near-future is bound to make the remainder of the year an unnerving time for any business—and none more so than ...

Every digital marketing campaign has key performance indicators (KPIs). Most of the time, profitability is a main factor in the KPIs. In every digital marketing campaign, you have multiple channels ...

Digital marketing is taking the business world by storm. Approximately 83% of businesses believe that their current digital marketing efforts are successful in assisting their goals. Billions of ...

Let's start this month's article with some tough questions: Is your marketing working? Do you have a marketing plan developed, in detail, to get you to your goals? There's a reason I started with ...