Since the USPS has strict regulations on direct mail, it is very common for marketers to find themselves in a position where a design format is going to cost extra postage. In extreme cases, it can ...

Questions of e-mail format stir up a flurry of interest among online marketers. In addition, how marketers wish to send e-mails may vary considerably from what consumers want. Commercial e-mails have ...

Outlook email format messed up? Maybe you need to fix formatting in Outlook. There are three message formats for sending and receiving messages: Hyperlink Markup Language (HTML), Rich Text Format (RTF ...

Answer: The answer to the which-way-to-go question appears simple: marketers should always offer readers the choice between text-only and HTML e-mails. And even the HTML e-mails need to be carefully ...