Customer loyalty feels more elusive than ever before—yet it’s never been so crucial for businesses. Across industries, companies are on a constant search for strategies that promote sustainability and ...

In light of economic crises and predictions of a recession, companies are trying to save money and optimize loyalty programs. My marketing technology company, Mindbox, has launched hundreds of ...

As consumers redefine what value means to them, brands can differentiate themselves not only through competitive pricing and strong products, but also through loyalty programs that deepen engagement ...

Under the partnership launched between the restaurant and the home goods company on Wednesday, customers who link their ...

For most restaurants, the pandemic was just the beginning of revenue troubles. To survive lockdowns and other related challenges, eateries had to adapt quickly. Many adopted consumer-facing digital ...

When organizations take stock of which practices do the most to boost or protect the bottom line, customer loyalty programs should be near the top of the list. Industry logic says that it typically ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...

With consumers shifting their dining-out habits as a result of the pandemic and quickly rising food and labor costs, restaurants are keenly feeling the squeeze on profits. To compete in this ...

Customer engagement relies on many factors -- like product quality, pricing, customer service and loyalty programs -- to encourage customers to return and commit to the brand. Customer loyalty ...

A growing number of brands are using AI to improve customer experience with loyalty programs and streamlined operations. These brands are using the technology to offer more personalized experiences ...

Imagine you’re booking a flight. For most people, it’s an easy decision: the cheapest fare or the easiest route will be the one to win out. But for many, it’s a different scenario. They’re willing to ...