At its Knowledge 2025 event last week, ServiceNow unveiled a new AI-powered CRM platform and an increased focus on the CRM market that challenges traditional approaches and established leaders.

ServiceNow has set its sights on the CRM market. If you hadn’t heard it before now, it came through loud and clear at Bill McDermott’s Knowledge user conference keynote this year as he declared that ...

ServiceNow today at its Knowledge 2024 customer and partner event in Las Vegas announced a partnership with Genesys, integrating the Genesys Cloud platform with ServiceNow Customer Service Management ...

Forbes contributors publish independent expert analyses and insights. I write about disruptive companies, technologies and usage models. In case you’ve somehow missed the splashy TV ads starring Idris ...