Jockey says it has "reinvented" the bra with a new volumetric fit system. June 4, 2013 — -- Apparel retailer Jockey says it has reinvented the bra with a patented "volumetric fit system" that ...

Subscribe to BizTimes Daily – Local news about the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin. Women often complain about their bras – poor fit, underwire ...

In the name of women who don't fit traditional yet frustratingly restrictive bra sizes, Jockey has boldly created a more inclusive "volumetric" system — a noble effort that doesn't seem likely to lift ...

The major American intimate apparel manufacturer, Jockey, recently announced it is getting rid of A/B/C/D cups altogether. Instead, Jockey's new Volumetric Fit System ...

Read full article: Police ask public to avoid ‘active incident’ at Winn-Dixie in Cocoa Beach ORLANDO, Fla. – Following eight years of research, Jockey claims it has created a new bra-size system that ...

It's the most consistently satisfying moment of my day. It happens in the evening, usually as soon as I walk through my front door. My fingers reach behind my back, and I unclasp the tiny wire hook ...

For many women, purchasing a bra is about as pleasant as getting patted down by a TSA agent. While the glamorous models in lingerie ads are ogled for their perfect cleavage in colorful, lacy ...

Think you know your bra size? Jockey says you're wrong. The intimates brand's research shows that 85 percent of women are wearing bras that don’t fit them properly, even after being sized by an expert ...

"Does this... look right?" I asked, cupping one of 10 flexible, vaguely boob-shaped plastic bowls against one naked breast, while the other dangled there. "Whichever ...

If you're among the women who struggle to find a bra that fits—so, basically, every woman alive—you might be heartened by some news from Jockey International. The intimates brand is attempting to ...