A new taste is coming to Super Bowl viewers who have long been accustomed to watching ads for soda, candy, pizza, chips and beer. Svedka vodka will run a 30-second ad just after halftime during NBC’s ...

LOUISVILLE, Ky., Dec. 3, 2025 /PRNewswire/ -- The robots are coming, and they're bringing vodka someplace it's never been: the Super Bowl… Sazerac announced today that SVEDKA Vodka will star in the ...

Constellation Brands announced Tuesday it will sell its Svedka vodka brand to New Orleans-based spirits company Sazerac. The transaction is expected to close in the coming months, Constellation said ...

Svedka vodka will use artificial intelligence to feature its old “Fembot” mascot in the brand’s first Super Bowl commercial. Privately owned spirits company Sazerac, which acquired Svedka from ...

The brand message aligns with the company’s original and energizing brand ethos through vibrant imagery, captivating content, and declarative language. The 15- and 30-second TV commercials showcase an ...