They're all around us: sensors and satellites, radars and drones. These tools form vast remote sensing networks that collect data on the climate, the ground, the air, and the water. This information ...
There is a framework in sales that considers the potential benefits of an offering based on two dimensions: tangible vs. intangible and direct vs. indirect (TIDI). When making purchasing decisions, ...
Ask about ROI numbers for an IT project and you often hear that the benefits are great, but too soft, too intangible to be measured. Doug Hubbard begs to differ. He’s the author of a new book: How to ...
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