Pringles is running a Super Bowl ad targeted at Gen-Z that is simultaneously designed to build excitement around the brand while capitalizing on the brand's history.

The commercials aired during Super Bowl LX leaned into humor and nostalgia, with some brand's opting to pull on viewers' heartstrings, all with the expected celebrity cameos.

The Super Bowl remains the biggest night in advertising, even if advertisers continue to work from a celeb-heavy, risk-averse ...

Southwest's new assigned seating policy gets the Super Bowl treatment. The airline's new ad pokes fun at chaotic boarding days while attempting to embrace change.