Have you ever wondered how to follow a hashtag on Twitter? If there's a particular topic you're interested in, following the related hashtag makes perfect sense. However, Twitter doesn't make it very ...

Twitter (now X) and hashtags are inseparable. But for most marketers, hashtag strategy remains stuck in a 2015 mindset: stuff your tweet with trending tags and hope for the best. That approach doesn’t ...

How is language evolving on the Internet? In this series on internet linguistics, Gretchen McCulloch breaks down the latest innovations in online communication. What's the point of a hashtag? Most ...