When campus marketing officers talk about social networking, most of the conversation tends to focus on how to employ Facebook or YouTube. The less-than-poetic-sounding “Web log” typically gets ...

Blogging is one of the oldest forms of communication on the internet, yet is totally misunderstood, misused, and underutilized by businesses. Because of this, it represents an immense opportunity for ...

Blogs, podcasts, streaming video, viral distribution — the possibilities seem endless. Add to this the fact that many people say they feel barraged with information, and it can be difficult for grant ...

In today’s crowded online world, it’s not enough to just have a blog—you need a brand. Branding is what sets you apart f ...

Entrepreneurs told Insider that blogs were crucial stepping stones to building their businesses. Among them are Tori Dunlap and Alexa Curtis, who have grown their brands from their blogs. They share ...

Before you get all bent out of shape about how blog commenting is a horrible link building strategy, I want you to take a moment and approach this strategy with an open mind. What I’m talking about ...