Google shut down its FLoC alternative to third-party cookies tracking in favor of Topics. Here are steps marketers can take right now to prepare. Marketers need to evaluate their approach to ...

The latest Google Ads API update gives advertisers new AI-driven automation, smarter bidding options, and deeper performance ...

Google is rolling out new artificial intelligence tools to help marketers create advertisements, seeking to expand its use of AI in products and capitalize on the growing demand from business for the ...

During its annual Google Marketing Live event for advertisers, Google announced upgrades to its AI measurement tools, making access easier for small brands. These updates were shared ahead of time ...

Meridian, the open-source marketing mix model that Google initially introduced in March 2024, is available to all data ...