Gen Alpha are just kids and teenagers right now, but they've proven they're quite an opinionated group through their ...

But I think Gen Alpha is going to force companies to rethink the entire framework because they don’t really behave like ...

A social divide. The post Gen A and Boomers Have Vastly Different Social Media Usage Except When it Comes to One Platform ...

Younger generations might like to think of themselves as eco-warriors, but a new study suggests they have some of the biggest ...

Sneaking a purchase. The post Gen A Is Spending Way More on Online Shopping and Food Delivery Than Their Parents Think appeared first on Momtastic.

YPulse, the leading authority on Gen Z and Gen Alpha research, announced YPulse MCP, an AI connector that lets users integrate YPulse’s proprietary youth data directly into their AI tools and agentic ...

Generation Alpha might be swarming Sephoras right now, but they'll be an economic force to be reckoned with.

Generation Beta, or those born from 2025 to 2039, has no inherent meaning, demographer Mark McCrindle said. Still, he's aware of the memes.

Digital ‘third spaces’ are being tested to make mental health support feel more accessible for Gen Alpha – but what can and ...

From global loanwords and garbled Italian, the slang of the children of millennials doesn’t just share elements with Minionese, it may have absorbed it ...

The linguistic contributions Gen Zers brought to our society are officially vintage in the face of Gen Alpha’s influence. Born after 2010, this iPad generation is fluent in a rapidly evolving language ...