Migrating your data to GA4 is not currently possible. Here's what you can do instead to prepare before the July 2023 deadline. As you’re preparing to set up Google Analytics (GA4), you’re probably ...

New GA4–BigQuery resources are making advanced analytics more approachable through visual query tools and structured training using real datasets. BigQuery Data Canvas enables natural language ...

The highest hurdle for most businesses in adopting GA4 will be adapting to the new model and becoming familiarized with the “cookie-less” future. With Universal Analytics (UA) in its final year of ...

AI is shaping every field by making skills (such as coding or data visualization) accessible to everyone, which weren’t available in the past. An AI operator who can run the right prompts can perform ...

BigQuery is one of the most underutilized tools in PPC. While data professionals have been leveraging data warehousing and Structured Query Language (SQL) for years, many PPC specialists still rely on ...

But Universal Analytics (UA) isn’t coming back, so it’s time to figure out how to make GA4 work as well for you as possible. This article will walk through some of the common issues clients and ...

Google Analytics 4 (GA4) has been more than a migration; it is forever changing how both in-house and agency digital marketers use their analytics data to inform their campaigns and strategies.