The fabled toy store and other retailers are betting memorable experiences can lure customers away from e-commerce sites.

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For Nebraskans who may have wanted to be like actor Tom Hanks in the movie 'Big' and tickle the ivories with their toes, this year there's a chance to do so close to home. Just in time for the holiday ...

NEW YORK — Three years after it closed its beloved toy store on Fifth Avenue, FAO Schwarz is making a return to New York. A new FAO opens Friday in Manhattan’s Rockefeller Center, about 10 blocks from ...

NEW YORK (AP) -- Three years after it closed its beloved toy store on Fifth Avenue, FAO Schwarz is making a return to New York. A new FAO opens Friday in Manhattan's Rockefeller Center, about 10 ...

A chance to book the one-of-a-kind experience begins Dec. 15. 'Tis the season to spend the night at a toy store. FAO Schwarz just listed its New York City store on Airbnb for a one-of-a-kind stay. The ...

The toy selection at Target this year has grown with the addition of the iconic FAO Schwarz. Target will have a dedicated space in its stores for the exclusive toys that will only be available there ...

Target and FAO Schwarz have inked an exclusive multiyear agreement that'll bring toys from the iconic children's store to the merchandise retailer. The partnership will start in mid-October – just in ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min The new lineup features the FAO ...

NEW YORK --Three years after it closed its beloved toy store on Fifth Avenue, FAO Schwarz is making a return to New York. A new FAO opens Friday in Manhattan's Rockefeller Center, about 10 blocks from ...

NEW YORK (AP) — Three years after it closed its beloved toy store on Fifth Avenue, FAO Schwarz is returning to New York. A new FAO opens Friday in Manhattan's Rockefeller Center, about 10 blocks from ...