SILVERSTONE, UK — When Formula One brought 10 full-size, drivable Lego cars to the Miami Grand Prix for the pre-race drivers’ parade, few could have predicted the move’s success. “The fact the cars ...

Forbes contributors publish independent expert analyses and insights. A British writer who specializes in indie gaming and LEGO. This voice experience is generated by AI. Learn more. This voice ...

Lego's partnership with Formula 1 racing now sees all 10 teams represented at the Minifig level. For the grownups, there are also highly detailed 1:8 scale sets from Technic that cost more than $200 ...

Last year, Lego and Formula 1 announced a multi-year partnership that would include several new F1-themed products; for the first time, all 10 teams would be represented across the Lego portfolio.

Forbes contributors publish independent expert analyses and insights. A British writer who specializes in indie gaming and LEGO. This voice experience is generated by AI. Learn more. This voice ...

For a couple of years now, Danish toy maker LEGO has been knee-deep in the world of Formula 1 and constantly released related sets that have captured the imagination of the competition’s fans. None of ...

The LEGO x Formula 1 partnership is going full throttle in 2026. A huge new wave of F1-themed sets has just arrived (and more are on the way), spanning everything from affordable Speed Champions ...

If there’s one thing Lego is known for—besides the legendary clutch power of its immortal plastic bricks—it’s the company’s uncanny ability to pinpoint the Next Big Thing and immediately sign a ...