If you've enjoyed watching an explainer video, chances are the copywriting had a lot to do with your positive experience. Yes, quality of the video and your interest in the product were probably ...

You market and sell to businesses, not to consumers. We're talking real B2B stuff here. So, if you're going to create marketing and sales material, which make no mistake your explainer video is, you ...

Animated explainer videos are the go-to promotion tool for start-ups. They’re very effective at selling a product and increasing conversion rates. This is exactly why companies from all over the world ...

Get this: 92 percent of B2B customers watch online video, and 43 percent of them watch online video when researching products and services for their business. So, I’m sure you’ve got a great video ...

An explainer video is an excellent way to introduce potential customers to your company or a new offering. The goal of an explainer is to explore a problem your product or service solves, then show ...

The growth of e-commerce in the past decade is astounding. eMarketer expects retail e-commerce sales will increase to $4.058 trillion in 2020. The rapid growth of the e-commerce world has led to an ...

In today’s digital-first, video-centric world, explainer videos offer the perfect way to showcase your company’s product or service. The goal of an explainer video is to help consumers feel ...

Opinions expressed by Entrepreneur contributors are their own. According to Clutch, 64% of small businesses have a digital footprint on the web, and each is trying to win as many customers as possible ...