In the 100th year of its inception, Eveready Industries India (EIIL), a market leader in the dry cell battery and flash light industry, has come up with a new ad campaign for print and television ...

Eveready has launched an Rs 40 crore, its biggest ever, advertising campaign. The four-month campaign, ideated by Rediffusion, takes off from its 90s’ “Give Me Red” campaign. This campaign takes into ...

Eveready Industries India will launch a new campaign in June–July 2017 focusing on the company’s newly launched small home appliances. The ad spends on the home appliances segment will be double that ...

New Delhi: Eveready has launched what it describes as India’s first hybrid-powered torch, expanding its flashlight portfolio with a device that can be operated using both rechargeable and battery ...

The campaign reinforces to make the brand synonymous with brilliance. Mumbai: Celebrated as one of the most vibrant and spectacular festivals in the country, Durga Puja offers a unique opportunity for ...

Amitabh Bachchan who had signed the Eveready ad campaign for a magnanimous amount recently refused to feature in one of its commercials. And the refusal came in because the superstar felt that the ad ...