By Duncan Burt, Chief Strategic Growth Officer, Reactive Technologies Sponsored content. The shape of electricity demand is ...

Podcasting is undergoing an identity crisis driven by the convergence of audio-only content and video formats popularised by platforms such as Spotify and YouTube, according to a new white paper.

A code error caused the reached conversions metric to be undercounted for conversion lift tests conducted on Facebook by several thousand advertisers between Aug. 15 ...

Retail media networks (RMNs) are rapidly growing, with advertisers investing billions of dollars into these platforms each year to consumers across the funnel. As retail media matures beyond search to ...

The measurement error problem that we consider in this paper is concerned with the situation where time series data of various kinds-short memory, long memory, and ...

Numerical and graphical diagnostic tools are presented for studying the effect of explanatory-variable measurement errors on regression results when very rough ...

Imagine a physicist observing a quantum system whose behavior is akin to a coin toss: it could come up heads or tails. They perform the quantum coin toss and see heads. Could they be certain that ...