Some users may be ready to buy while others need more information or prefer to browse and compare sites. Dynamic content allows you to reach all those people in real-time. But what is it, and where ...

When it comes to spending green, nothing is black and white. Recent Gallup research finds that some 70 percent of a purchasing decision is based on emotions. Finding true empathy for a customer’s ...

Most PPC marketers still default to static landing pages, whether it’s one catch-all page or a growing library of customized versions. You might already have dozens of static pages built for different ...