For companies these days, brand reputation is undeniably linked to success. Yet, one of the best digital marketing tools for building that reputation, expanding your online reach, and, ultimately, ...

As the cost of living crisis rumbles on and with the UK not officially clear of a recession, businesses investing in marketing activity across the board are likely to be questioning outputs and ...

As digital marketing evolves, the efforts and goals of different departments are beginning to align. While businesses often keep their SEO and public relations initiatives separate, both efforts can ...

With intense online competition, B2B marketers must ensure they’re not missing a beat by positioning their companies in the best search engine, with the best ranking, for the best query – all of which ...

Integrating digital PR & SEO with a full-funnel strategy both influences audience behavior and top-three rankings in search engines. In my recent webinar with Search Engine Journal about how to earn ...

In the world of digital PR, relationships are everything. That’s why it’s crucial to team up with the right company. There are a lot of PR Services — like guides, for example — that can help you ...

Opinions expressed by Digital Journal contributors are their own. In today’s digital landscape, the tactics for building brand authority have undergone a significant transformation. Traditional link ...

The mining industry is evolving rapidly, and so is the way executives communicate their expertise and company narratives. While print media has a place, investors, stakeholders, and the public rely on ...

Getting “press” can be a great way to get your business noticed, but the rules have changed with the digital landscape. While a favorable write-up in a traditional media outlet is usually good for a ...

Link building has been considered one of the most important SEO strategies for a long time. The more links you could acquire, especially from authoritative sites, the better your search rankings were ...