Decisions are the lifeblood of business. From the c-suite to frontline employees, decisions are constantly being made at all levels within organizations. Some are consequential and irreversible, but ...

Publicis outperforms its agency holding company rivals because of three primary factors: technology strategy, leadership and deal-making.

Eilon Reshef, cofounder and CPO of Gong, is a seasoned entrepreneur, executive and investor in the internet and software spaces. Data-driven decisions are more impactful than decisions made without a ...

A new survey of Chief Data Officers (CDOs) and Chief Data and Analytics Officers (CDAOs) tracks analytics and AI adoption - and points to the challenges. But why does analytics fall short? Is it data ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

A research team has developed a novel method for estimating the predictability of complex dynamical systems. Their work, "Time-lagged recurrence: A data-driven method to estimate the predictability of ...

Learn how to make data-driven SEO decisions for consistent results. Discover the power of leveraging data for effective SEO strategies. In SEO, making strategic decisions without empirical data is ...