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New research by Digitas and Fetch finds an emphasis on speed, simplicity, and trust will generate deeper affinities.

CVS, Amazon, and IKEA are among the 350 companies with the best loyalty and rewards programs, according to research from USA TODAY and Plant-A.

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

Loyalty programs do not need to be rethought entirely. However, they do need to be accessible across the full journey.

The Global Banking & Finance Review Awards programme has officially opened nominations for Best Client Loyalty Program 2026, ...

Starbucks made some major changes to its long-standing loyalty program last month.

Loyal customers are invaluable to any business. Implementing a customer loyalty program can be a fantastic strategy to enhance customer retention and drive recurring revenue. In many instances, such ...

A compelling loyalty and rewards program can be a significant differentiator in the competitive financial services landscape. These programs can improve customer retention at neobanks, add more value ...

The MarketWatch News Department was not involved in the creation of this content. Customer expectations are shifting, and engagement with traditional loyalty programs continues to decline. Many ...

The company supported the loyalty relaunch with an in-restaurant campaign to make enrollment easier while driving customer ...

Nandika Suri is charged with expanding loyalty membership and deepening engagement, while Sabrina Callahan will pursue a seamless, customer-centric digital experience.