AI has passed a new benchmark, scoring better than the average human on a recognized creativity test involving 100,000 people ...

A massive new study comparing more than 100,000 people with today’s most advanced AI systems delivers a surprising result: ...

Creativity doesn’t disappear—it gets crowded out or stifled. Learn six practical ways to protect your creative energy and ...

Most of us are fascinated by creativity. New ideas in science and art are often hugely exciting – and, paradoxically, sometimes seemingly “obvious” once they’ve arrived. But how can that be? Many ...

Heineken will collect the prestigious Creative Marketer of the Year award at adland’s big show, the Cannes Lions, this year. The company, which has in excess of 250 brands globally, has a history of ...

Experiential marketing is a promotional strategy that involves creating an interactive experience to get customers talking about your product. It’s a unique take on attracting customers, as it relies ...