A massive new study comparing more than 100,000 people with today’s most advanced AI systems delivers a surprising result: ...

Effects of stress on creativity depend on resources we have to motivate us. Passion for one’s work and ability to voice ...

Storythinking is our brain’s narrative mode, evolved to plan escapes from threats. Thinking in story drives creativity and ...

The findings, published in Scientific Reports, point to a major shift. Generative AI systems have now reached a level where they can outperform the average human on certain creativity measures. At the ...

As leaders evaluate AI investments and cost structures, the more important question may not be what can we automate, but what ...

A massive new comparison suggests some AI models can beat average human creativity scores on a standardized test, but the most creative people still outperform every system tested, and the gap grows ...

Creativity has kept Crayola going for more than a century, and its a powerful business model for any company seeking longevity. Look at any company that has stayed in business for decades, and you ...

AI is a growing force. Between face recognition tech securing our devices, algorithms driving us to spend hours scrolling social feeds, and armies of autonomous robots managing our supply chains, it’s ...

Nearly every new idea has its roots in an old idea. With a constant deluge of new ideas and information from social media and the vastness that is the internet, one would expect creativity to be ...

A meta-analysis of 36 studies showed 415 brain coordinates activated by creative tasks. Coordinates suggested a common brain circuit defined by negative functional connectivity to the right frontal ...