It must be hard to be really, really good at one dull thing. If you're the greatest toilet brush maker in the world, it's surely not easy to launch, say, a soap dispenser or a showerhead. So I welled ...

Welcome to this week’s PPC Pulse. Updates focus on expanding creative tools in Google Ads and updates to bidding strategies in Microsoft Ads. The newest version of Nano Banana Pro is now available to ...

'Creative' Tone Loosens the Reins on AI-Powered Microsoft Bing A 'creative' conversation style is now live alongside 'balanced' and 'precise' tones, which will force the ChatGPT-powered Bing to stick ...

Retail Media Creative Studio generates banner ads in seconds using a product's URL, then uses AI algorithms for in-flight optimization. Microsoft is launching a new AI-powered solution that ...

Microsoft has promoted Lionhead boss Peter Molyneux to creative director of Microsoft Game Studios in Europe. Molyneux will oversee the creative output of all internal studios as well as Microsoft's ...

Incredibly, Microsoft agreed to those terms - granting Ninja Theory full creative independence. Ninja Theory spoke to all of Microsoft's internal game studio heads before making their decision - one ...

Droga5 has been appointed as the global creative agency for Microsoft Copilot, according to latest media reports. The appointment sees Droga5 replace Panay Films as Copilot’s lead creative partner on ...