This article was updated Apr. 11, 2025. Direct mail is not dead; it just needs to be reimagined. I interviewed 10 agents and industry experts to identify 16 examples of direct mail pieces that are ...
If you’re looking for a way to generate more sales leads and improve your marketing mix, direct mail marketing should be a serious consideration. Although digital marketing initiatives, like ...
The following is an excerpt from the recent Direct Marketing IQ report, “Design & Formats for Boosting Direct Mail Response.” In the world of direct mail, sometimes it feels as if the postcard format ...