Benjamin is a business consultant, coach, designer, musician, artist, and writer, living in the remote mountains of Vermont. He has 20+ years experience in tech, an educational background in the arts, ...

The default Google Analytics code tracks how your website visitors interact with your website's pages, but it doesn't track clicks on links within the pages. To track affiliate links or any other ...

Google Analytics is a crucial part of any online marketer’s toolbox. Getting analytics data starts with a proper installation of the tracking code. Thankfully, Google Tag Manager makes this process ...

Knowing how often site visitors view PDF files can help you determine the popularity of particular files. Google Analytics, a free tracking tool, helps site owners monitor website activity. This tool ...

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

In my last post, I talked about how you can use built-in analytics in Twitter, Facebook, and Pinterest to tailor the content you create for and promote on those sites. You can also use Google ...

Redesigned your site in the past few years? Making sure your Google Analytics code is modern will ensure your page load speed isn’t impacted and you can use some cool newer features. Here’s how to ...

If you want to improve the experience of your website or app, or maybe you want to ensure the success of your business, you need to be analyzing user behavior. One of the easiest ways to do that is ...

If you are a marketer, you know just how important it is to keep track of your analytics, and there are plenty of resources to make sure you are your own analytics expert. These analytics help show ...

Google Analytics is a marketer’s lifeline in understanding performance and making decisions based on website or app usage data. In my decade-plus of working with clients, around half of the new ...