By Greg Barnett, MBA – For decades, the conventional economic narrative held that rising gasoline prices act as a direct tax on consumers, reducing discretionary spending and slowing economic growth.

Dentsu launched its latest Consumer Vision report, Mothers of Reinvention, a global study examining the shifts set to reshape ...

Explore consumer theory, its impact on spending decisions, and how it shapes GDP, corporate strategies, and economic policies ...

Inflation is squeezing households, but consumers continue spending by trading down on some purchases to prioritize others.

Find the latest consumer behavior news from Fast company. See related business and technology articles, photos, slideshows ...

Discover how revealed preference theory explains consumer choices by observing purchasing behavior, holding income and prices ...

In 2020, the pandemic wreaked havoc on businesses. Many companies were forced to shutter their doors, while others had to adapt to survive. Since the world reopened, companies have been trying to ...

“Organizations are leaning into AI for their innovation research,” Evans said. General Mills, for example, has used AI to build “synthetic audiences” to better understand and respond to consumers.

Walmart's latest earnings report revealed growth from higher-income customers and a rise in e-commerce.

International brands are constantly searching for new ways to enter fast-growing markets, connect with consumers, and build long-term visibility. Yet expanding into new regions often comes with major ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.