You might say it’s just a pigment of your imagination ...

Physicists and vision scientists are lining up behind a provocative claim: the rich color we call purple is not a property of light at all, but a story the brain tells itself. Light in the real world ...

We live in a world ablaze with colour. Rainbows and rainforests, oceans and humanity, Earth is the most colourful place we know of. But the colours we see are far more complex and fascinating than ...

Dr. Mark Lindsay was 5 years old when he first learned that tree trunks were brown. "Up until that point, I believed leaves and trunks were all green. Just lighter and darker shades," Mark said. Mark ...

Is your green my green? Probably not. What appears as pure green to me is likely to look a bit yellowish or bluish to you. This is because visual systems vary from person to person. Moreover, an ...