Campaign Live15h
The new cola wars: Olipop and Poppi fight over consumers and attention during the Super Bowl
While stunts work for attention, both positive and negative, it’s important for brands to understand that customer loyalty is ...
Tasting Table on MSN6d
Pepsi Reignites The 'Cola Wars' Against Coke, 50 Years Later
The Cola Wars are back as Pepsi has unveiled their latest Pepsi Challenge, pitting Pepsi Zero against Coca-Cola's infamous ...
Why Pepsi Once Had More Submarines Than Most Countries
An unusual agreement made during the Cold War led to Pepsi receiving many submarines as a penance for selling its popular, ...
Costco plans to serve Coke and a smile — and a hot dog
Costco will begin stocking Coca-Cola products in the food courts of its warehouse stores beginning this summer, replacing the ...
Harvard Business School7y
Cola Wars Continue: Coke vs. Pepsi in the 1990s
Yoffie, David B., and Sharon Foley. "Cola Wars Continue: Coke vs. Pepsi in the 1990s." Harvard Business School Case 794-055, March 1994. (Revised March 2000.) ...
Bleeding Cool5d
Pepsi Has Brought Back The Iconic Pepsi Challenge
Pepsi has brought back one of their most successful campaigns, as the Pepsi Taste Challenge is hitting the road again for ...
MediaPost4d
New Pepsi Challenge Kicks Off Super Bowl Weekend
Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights ...
Seattle Times13d
Costco plans to serve Coke and a smile — and a hot dog
In the Costco Cola Wars, Pepsi won the battle — but it appears Coca-Cola won the war. Costco will begin stocking Coca-Cola products in the food courts of its warehouse stores beginning this ...