You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. I consider myself fairly knowledgeable about how the internet works. I can usually tell if a piece of ...

In 2025, some of the biggest brands, studios, and streamers quietly allocated more than $100 million to a distribution method most consumers have never heard of. It doesn't look like traditional ...

Over the past two years, clipping has quietly become a staple in some advertisers’ media mix. The term “clipping” refers to the practice of sharing short clips from longer content such as podcasts, ...

I consider myself fairly knowledgeable about how the internet works. I can usually tell if a piece of content is "organic" or advertising. And yet, there's always the unknown unknowns: You might think ...