Accenture is urging companies to swap out their customer experience (CX) focus with a much broader approach that it calls the business of experience (BX). The firm has noted that while CX has ...

Buying a car used to involve visiting many dealerships. People would flip through newspaper ads or drive around looking ...

The retail landscape is in flux. What may have worked for retail marketers just a few years ago may no longer have the same impact today. Why? Buyer journeys are evolving, spending habits are shifting ...

Wayfair is facing some unexpected financial headwinds, and its CEO, Niraj Shah, is calling out the source of the problem. The home goods company recently revealed in its second-quarter earnings report ...

While blockbuster drug innovations have changed health outcomes for decades, we’re now seeing signs that GLP-1 medications like Ozempic and Wegovy may be changing something broader: the consumer ...

Sam’s Club, which is operated by Walmart, has seen changing consumer behavior in recent months amid ongoing economic uncertainty, prompting shoppers to focus more on value as they rethink their ...

Forty-four percent of consumers discover new products or brands through online ads, and 33% through search engines, but data released Tuesday suggests editorial sites are often overlooked and ...

Customers being served at the till during Carrefour New store opening at new Business Bay Square Mall in Eastleigh ,Nairobi. [David Gichuru, Standard] Changing consumer behaviour has been linked to ...