Puffs, flakes or shredded. Crispy to soggy within minutes. An American pastime and childhood memory: In the kitchen, above the counter, in a bowl. Take care not to spill the milk. No waiting for mom ...

General Mills and Hershey's have teamed up to bring you an extremely sweet breakfast cereal. Hershey's Kisses cereal is already making special appearances in some limited stores. The cereal will be ...

Retailers who’ve toyed with dialing back efforts to boost traffic to the cereal aisle should give that idea a bit more thought. While the category has, as Love Grown Foods CEO Lance Palumbo says, ...

The pressure on supermarket center store categories is perhaps nowhere more evident than in the cereal aisle, where health concerns and the trend toward convenient, grab-and-go solutions have landed a ...