At the center of most modern software businesses is the subscription model. Software-as-a-Service has become the dominant approach because it provides stability and predictability. Instead of relying ...

McDonald has dedicated his career to exploring innovation-related challenges and their solutions. His early research on startups drew the attention of Harvard’s Clayton Christensen, who became a ...

Editor’s note: This is the first article in a six-part series. The second part, which covers firm strategy, is also in this issue. “Change always comes to us from the outside in, forcing us to react, ...

A value proposition articulates why customers should choose a company’s product or service over competitors’. The absence of a clear value proposition is a critical pitfall that can lead to a business ...

MicroStrategy's stock has surged over 567% YTD, driven by its unique business model and substantial Bitcoin holdings. The firm leverages Bitcoin's illiquidity premium and low-interest convertible ...

Getting a business off the ground successfully requires funding. With investors always looking to provide capital for businesses with high potential, capturing their attention with the right approach ...

Shorting MicroStrategy is a high-conviction idea due to its risky business model of issuing debt and equity to buy Bitcoin. The most problematic issue is that MicroStrategy actually sells zero-coupon ...

The freemium business model is an economic strategy where a company offers basic services, or a subset of its product features, for free while charging a premium for advanced features, functionality, ...