Burger King's decidedly creepy mascot, the King, disappeared for a few years. What happened to the fast food chain's ...

The issues set Burger King back as competitors advanced ... The idea is to have consistent branding, but with customized layouts that make sense for the environment, Curtis said.

Burger King revealed its first total rebrand in over 20 years as it looks to win back sales from rivals like McDonald’s and Wendy’s. A branding expert and reporter explain what Burger King is ...

For many years, Burger King has played second fiddle to McDonalds. In the last decade, they have been passed by Taco Bell, Chick-fil-A, and Wendy’s. Sales have barely grown since 2020 and their ...

This week in branding news, Burger King caused some outrage, The New York Times revamped its app, and Beyoncé starred in a retro ad for Levi’s. Here’s everything you need to know about the ...

However, when Burger King made the switch from Pepsi-Cola products to Coca-Cola, sales began to rise, History of Branding reported ... chain originally ran into problems with its flame broilers.

He’s also got a track record of success with Domino’s and comes to his new challenge with a roadmap for addressing many of the same issues ... branding arrangement with Tim Hortons. “But unlike ...