Add Yahoo as a preferred source to see more of our stories on Google. When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Bodyform/Libresse ...

In January of this year, Essity, the parent company of Bodyform, and its agency AMV BBDO marked a decade of groundbreaking ads such as ‘Last Lonely Menopause’ and ‘Viva La Vulva.’ These campaigns have ...

UK-based sanitary product maker Bodyform has replied to a comical Facebook post by a man claiming the company deceives consumers with its advertising, in that it portrays periods as fun, with women ...

Spoiler alert: That monthly time for women, long depicted by feminine hygiene companies as a glorious period -- so to speak -- of skydiving, dancing and smiles galore, is really nothing like that at ...

Add Yahoo as a preferred source to see more of our stories on Google. Bodyform has released a new advert which tackles period taboos (Getty Images) Typically adverts for menstrual products have tended ...

By Scott Goodson, chairman and founder of StrawberryFrog, and author of Uprising: How to Build a Brand and Change the World by Sparking Cultural Movements. (McGraw Hill, April 2012) What do you do ...

So, here’s a thing that’s currently happening: UK-based menstrual product company Bodyform has created a set of period emoji they’re calling “femoji.” The “femoji” consist of six specially-designed ...

Sanitary towel and tampon ads don't exactly portray periods in the most realistic way. If it's not strange-looking blue liquid being poured on pads, it's women jumping around splashing each other for ...

Because periods are just SO taboo and god help us if we had to be reminded that half the population really do bleed once a month, real life sanitary towels have never, ever before been shown in TV ...

Bodyform's latest campaign around periods focuses on the loss of sleep people face when menstruating as it promotes its Goodnight Towels. "#Periodsomnia" by Abbott Mead Vickers BBDO is based on ...